Project Description



Tuks FM was initially created to give students a better opportunity to be placed in the broadcasting community. As a Campus Radio station, it had
become a serious competitor in the industry, competing with established radio stations such as 5FM, Jacaranda and Highveld to name a few. Because of
this, they realized they needed to change their online strategy to keep competing in the market. Together, we discussed the unique opportunities to move
towards becoming a more focused online presence that could change the way listeners perceived their brand offering.


The team worked on an entire new look for the website, including social strategies on the home page and a more overall informative online platform, with
an up to date playlist, live streaming as well as weekly charts.

Client TUKS FM
Publish on November 2012
Skills Conceptualisation, Strategy, Design of creative elements, Website Build