RAINY DAY EVENT

Taking the popular Nedbank Savvy Save for a Rainy Day campaign to a whole new level, Nedbank unveiled an experiential billboard in the Sandton City
forecourt. The billboard made use of water to emulate rain and engaged customers further by having them send their ‘Rainy Day’ examples via SMS.
Their texts were then displayed in giant cascading water droplets and expelled into the air.

A campaign of this magnitude with the cutting edge technology it utilised had never been seen or experienced in South Africa before and it showed
Nedbank’s innovative, forward-thinking approach to customer service and leading banking technologies.