The Nedbank Golf Challenge is a premium event on the South African calendar every year and we had successfully executed a campaign with them for
the event in 2011. Our challenge for 2012 was to create a futuristic banking experience at the Expo Center without detracting from the golf. Upping our
game, we showed the newest technology on the stand and kept with the 2011 theme of the Future Way of Banking. The technology used included touch
screens, Kinnect golfing games, augmented reality as well as large scale projections which enriched the way in which visitors could engage.