Project Description

MY FINANCIAL LIFE “MFL” – WEBSITE

DESIGN / OTHER / WEB
PROJECT DESCRIPTION

When My Financial Life asked us to get them a better conversion rate on their website, we compared their existing site to other sites to establish what
users were responding to. A great deal of focus and consideration was given to the UX as well as the information given on the site. We established that it
was not only vital to have a clean, concise website with clear visual cues on registration and login, but also to clearly demonstrate the value offering of
the product.

PROJECT RESULT

The new site design and navigation drastically increased acquisition and signup rates online.

Client Nedbank
Publish on October 2013
Skills User Experience, Strategy, Workshops, Conceptualisation, Design of Creative, HTML.