In 2013, we created a fun and exciting way for our client to raise Golf awareness prior to the culmination of The Nedbank Golf Cup at Sun City, and
collaborated with Social agency, Cerebra to create ‘Long Shots’. We arranged celebrity participation to help drive the initiative and they were able to earn
their entry balls by the amount of Twitter feeds and retweets they submitted.
Fun was had countrywide as people were hitting golf balls off rooftops, sailing yachts and many other interesting places to try and get the longest shot.